Kaitlin McMichael Email Address

SEO Manager

Getty Images is a British-American visual media company and a supplier of stock images and illustrations, stock videos, editorial photography, video and music for business and consumers, with a library of over 500 million assets.

I have been working in the digital marketing field since 2010 and I've loved every minute of it. I currently work at Amazon Web Services as Sr. SEO Manager. Before joining AWS, I was the Sr. SEO Manager at Getty Images. I also held my own digital marketing consulting business for many years. From 2014-2015, I worked at Portent, specializing in SEO with an emphasis on international SEO. I deepened my knowledge of technical SEO there, and also worked closely with the Content team to collaborate on the intersection of SEO and Content. From 2011-2014, I worked as the in-house marketing manager for SouthAmerica.travel. I learned a lot about South America and taught myself as much as possible about digital marketing, especially SEO. I built a blog from scratch in 2011, wrote 150+ blog posts, and by the time I left it in 2014, it was generating 12% of all leads. I was also responsible for several other marketing channels and managing a team of writers, freelancers, and led an internship program. Specialties: -Advanced skills in SEO, including technical and international -Advanced Google Analytics, proficient in Adobe Analytics -Advanced Content Strategy -Proficient in log file analysis via Splunk -Familiar with SEMRush, ScreamingFrog, Conductor Searchlight, STAT/Moz, Majestic, Ahrefs -Proficient in Google Ads and Google Ads for Non-Profits -Basic coding skills including HTML5, CSS3, Python 3, JavaScript, Git, and AWS services including S3 and SageMaker -Conversant in Spanish -Diverse writing and speaking portfolio