Grace Foca Email Address

Chief Marketing Officer

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General Manager with over fifteen years of experience in managing brands, selling products across platforms (mobile, web, print) and evaluating business models. Primary focus over the past five years has been e-commerce, launching content apps, and mobile devices (content delivery, merchandising and marketing). Experience includes CRM, branding and ad sales marketing, subscription based business models (acquisition, retention, A/B testing, customer lifetime value, advertising), strategy, vendor management, business development, product launches, and P&L management. Contract negotiations with C-Suite professionals. Experience working with creative professionals, from small agencies, to the most senior content creators, designers and editors to launch and grow businesses on mobile devices and the web. Extensive work with research professionals to create, implement and evaluate primary research initiatives (quantitative and qualitative). Work spans products and services from launch to the mature phase of the product life cycle. In depth exposure to product management. Experience includes overseeing marketing teams based in London and Asia.