Vice President, Global Marketing and Inside Sales
GENEWIZ is a global leader in genomics services that enable research scientists within pharmaceutical, biotechnology, agriculture, environmental and clean energy, academic, and government institutions to advance their discoveries. Customers rely on our unique and proprietary genomics technologies and services, backed by our specialized experts in DNA sequencing, gene synthesis, molecular biology, high throughput sequencing, bioinformatics, and GLP regulatory-compliant services. Headquartered in South Plainfield, NJ, GENEWIZ is privately-held with a global network of laboratories in Boston, MA| Washington, DC Metro| Research Triangle Park, NC| San Diego, CA| Los Angeles, CA| San Francisco, CA| and Seattle, WA. International locations include Beijing, China| Suzhou, China| London, United Kingdom| and Tokyo, Japan.
Senior Global Marketing Executive with 25 years of exceeding goals and helping corporations move to a higher level of commercial success through innovative-strategic Marketing. Energetic, results-focused, and team-oriented with a solid record of achievements reached through leadership, hands-on experience and marketing expertise in the following areas: ~ Results driven and proven strategic Marketing planning for B-to-B and B-to-C ~ Global Marketing Research and Analytics for Americas, Pan-Europe, and Asia-Pac ~ Expertise in customer segmentation & portfolio data mining to generate sales ~ Lead & execute global/local strategic plans, product launches, branding & ROI modeling ~ Leadership and global resource allocation; offering mentorship & development ~ Channel Marketing: direct, content, social, digital, SEO/SEM and CRM/lead generation ~ Leverage Marketo/Salesforce to build muti-modal campaigns, define customer behavior & track ROI Industries Served: Advertising, Agriculture, Automotive, Anti-Money Laundering, Banking/Finance, Commercial Mortgage, Compliance, Construction, Consumer Retail Loans, Food Services, Genomics, Healthcare, Indirect Auto Loans, Information SaaS Technology, Insurance, Life science, Machine Tools, Marketing, Materials Handling, Medicare, Mortgages, Real Estate, Risk Diligence, Sales, Student Loans and Television.