Marshall Snedaker Email Address

Director of Demand Gen Marketing

World leader in consulting and training, enabling individuals and organizations to achieve results that require lasting changes in human behavior.

I work at the most trusted leadership company in the world as a B2B marketing professional with experience in sales, product marketing, lead generation, digital advertising, marketing automation, event management, graphic design, account-based marketing (ABM), and SEO. Today, I lead our full-funnel demand gen marketing strategy in creating awareness for our EdTech (SaaS) products. I’m experienced in all demand gen funnel stages of the B2B buyer’s journey, including digital advertising, blogging, social media marketing, SEO, direct mail, partnerships, content marketing, email marketing automation, Account-Based Marketing (ABM), CRM (e.g., SalesForce), event marketing, trade shows, and customer retention. Over the years, I’ve had the opportunity to work with great martech platforms such as Marketo, Eloqua, Hubspot, Uberflip, Drift, Salesforce, WordPress, Adobe Business Catalyst, and Instapage. I’m also a graphic designer with an eye for messaging/branding, copywriting, typography, website design, email design, packaging design, and print design. I’m experienced in Adobe Illustrator, InDesign, Photoshop, and more. I’ve worked closely with graphic design teams, printing partners, and IT professionals. Prior to marketing, I excelled at various sales roles in relationship building, negotiating, account management, proposal writing, and closing deals. At one point, I held sales records in most consecutive sales days, highest conversion rate, most sales in a single month, & highest total sales. Above all, I possess integrity, work ethic, a collaborative mindset, and a passion to win which has made me a successful leader and team-first player. FranklinCovey has given me unique exposure to world-renowned leadership principles, strategic execution models, and organizational culture transformation methodologies that have prepared me to contribute as an influential leader for any organization.