Catherine Mcnulty Email Address

Marketing Manager

Welcome to Francesco Group, Award Winning UK Hairdressing Salons.

In a nutshell: I graduated from Lancaster University in 2005 with BA Hons in English Literature and progressed into Copywriting and Marketing Communications; achieved a CIM Diploma in Digital Media and Branding with the Oxford College of Marketing in 2014. Have worked across the full marketing mix, including events management, over the last 15 years. Currently managing the amazing marketing team at Francesco Group. Excellent communicator, experienced in working with key stakeholders and strong team player. Self-confessed green-fingered book worm; enjoy exploring the great outdoors with my family, socialising with friends, good music, cake and a strong brew. Hello :) If you'd like to know more, please read on.... Over 15 years experience in : * Copywriting * Marketing Planning for Local Businesses & Start Ups * Social Media & Content Creation * Communications * Branding CAM Diploma in Digital Media and Branding : Oxford College of Marketing BA Hons English Literature : Lancaster University Key Skills: Copywriting + Editing Experienced at writing copy and editing content for a wide variety of platforms; including magazines, press releases, web, blog, social media, corporate brochures – adapting tone of voice for appropriate audiences and using keyword research and SEO (when appropriate) to spread key brand messages and corporate philosophies. Communications Internal communications, experienced in liaising with external agencies and coordinating pr plans to promote the brand. Skilled and effective communicator with colleagues, customers and key stakeholders. Branding + Brand Management Identifying and developing brand identity, ethos and values. Ensuring brand consistency is maintained in all marketing activities. Experienced in project management of brand redesign in line with company core philosophies. Social Media & Content Creation Successful track record of developing, planning and implementing appropriate social media plans, audience engagement and growth. Marketing Strategy + Planning 10 years experience of Managing and implementing marketing campaigns; working with key stakeholders to develop and lead the company's marketing strategy.