Kelsey Libert Email Address

Harvard Business Review Columnist, Marketing Agency Partner, Dating App Co-founder

Fractl was founded with one mission - to produce the most engaging and emotional experiences on the web. We grew tired of the bloated and underachieving agency model, so we decided to change it. As a boutique agency, we're nimble and efficient. Our team is a collection of world-class marketers from Fortune 100s, venture-backed startups, and bootstrapped agencies. We use big content to help brands connect with large audiences, deliver inbound traffic, and increase search visibility. Our emotionally resonant campaigns deliver quantitative results. Shaping the conversation takes commitment, and Fractl will lead the way. We are creative, confident, and eager to serve. Let us deliver for you.

My father is a lawyer-domainer hybrid who acquired thousands of domains in the early 90s. I spent much of my youth developing on-site content for his websites, and honing my tier-1 publisher outreach skills. In March 2013 I became a Partner at Fractl, an agency specialized in marrying data, content and media relations. By the end of my first year training and scaling our Media Relations team, each member of our full-time staff doubled the industry average response rates and placement rates. Our second year, I led marketing research that Fractl would use to further refine its content creation and publisher outreach processes. My research has been published in Harvard Business Review, Inc, Fast Company, Entrepreneur, HubSpot, Moz and dozens of other leading industry sites. My research and content strategy grew Fractl's contact list by 3,392%, its referral traffic by 1,665%, its organic traffic by 406% and its total site traffic by 1,507% within 15 months. By pairing exceptional content with our research-backed findings on digital PR and viral emotions, we regularly secure significant social sharing, syndication, and high-value placements that drive increased brand engagement and improved organic search positioning for our clients: - Drove a 5,000% increase in organic search traffic in less than two years for Rehabs.com - Generated a 330% growth in SEO clicks for eBay Deals in one year and 4x sales growth from SEO. - Earned 1.7 million social shares and 1700+ publisher stories across 14 campaigns for Movoto If you think Fractl could help your business meet its goals through content, I'm always happy to provide advice or give my opinion. Please don't hesitate to reach out for any reason at kelsey@frac.tl.