Pam Panciera Email Address

Director Advertising Marketing Services

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Ambitious Loyalty, Direct Marketing, Social Media, Customer Satisfaction and CRM executive who creates strategic alliances with cross team organization leaders to effectively align with and support key business initiatives. Builds and retains high performance teams by developing and motivating skilled professionals. A result driven to manage costs, establish strategic/targeted marketing campaigns which will drive business and increase revenue while remaining customer- service focused. Competencies: Project management Direct/email/social marketing Geo social networking Pay per click Search engine optimization/marketing Social media Strategic planning Budget development, forecast and P/Ls Written and oral communication Strategic and work flow planning Market research and analysis Database, loyalty and acquisition program strategy Interpersonal and relationship CRM campaign development and management Predictive analytics Multi-channel marketing communication Customer relations/satisfaction survey B2C personalized segmentation marketing Tactical implementation Matrix marketing Team building Mentoring Microsoft Office Leadership