April Sage Email Address

Head of Marketing Operations

Here at ForeSee, we often get asked for a quick elevator pitch on why improving the customer experience is the greatest competitive weapon retailers have in their arsenal. Watch ForeSee VP of Retail Sales Dan Chester do just that in this interview with BloomReach.

What are the the fears and hopes of your customers? How do you meet, greet, and interact with them in a way that eases their fears and delivers on their dreams? When you tune into your customer's voice, and tell the authentic story of your business, you deepen trust and magic happens. Be the magnet, not the dragnet.But, that's not enough. Timing counts. You have to say the right thing, at the right time. At scale, it takes integrated marketing technologies to collect, measure, analyze, and inform future efforts. Successful marketing stacks are a custom-fit endeavor that focus on full pipeline marketing to enable continuous improvement and accelerated revenue growth. Most marketing stacks fall far short of the full pipeline, and are left wanting to truly illuminate the path to revenue growth. These mangy beasts waste precious time, patience, and resources.If you have to choose, get your company voice right first. If you aren't using the right Voice to speak to the right Persona, no marketing technology can save you. With the right Voice, and right MarTech stack working for you, your company can be that growth unicorn capable of attracting new customers while delighting loyal followers. Does your unicorn need training?