Director and Instructor Beauty Industry Merchandising and Marketing
For over 40 years, FIDM has been educating students for professional careers in Fashion, Entertainment, and Digital Media, offering Bachelor's and Associate's Degrees in 26 creative majors.Our talented faculty, dedicated staff, and renowned industry partners work together to create an academically rigorous, career-focused curriculum. Each of our four campuses is strategically located in California's entertainment, fashion, and action sports industry and business hubs in Los Angeles, Orange County, San Diego and San Francisco.
As an educator I'm known for having a passion for driving student success. I encourage my students to be their best, to constantly ask why and push themselves out of their comfort zone. This is done through a supportive, open and respectful teaching style. As an industry executive specializing in the beauty industry, I'm known for developing and executing highly effective marketing, communication and brand strategies. My background is soup to nuts; from researching and identifying a market need to establishing brand voice, creating new products, increasing brand awareness, executing consumer and promotional programs and managing public relations and advertising initiatives. I have a track record of creating products that sell in and sell through with a focus on building strong, credible brands that deliver a unique reason for being. As a successful public speaker, presenter and storyteller, I teach students and professionals to deliver presentations that capitalize on their own skill sets and style resulting in optimized messaging effectiveness.
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