Tina Perez Email Address

Director and Instructor Beauty Industry Merchandising and Marketing

For over 40 years, FIDM has been educating students for professional careers in Fashion, Entertainment, and Digital Media, offering Bachelor's and Associate's Degrees in 26 creative majors.Our talented faculty, dedicated staff, and renowned industry partners work together to create an academically rigorous, career-focused curriculum. Each of our four campuses is strategically located in California's entertainment, fashion, and action sports industry and business hubs in Los Angeles, Orange County, San Diego and San Francisco.

With extensive experience in health and beauty care, I am known for developing and executing highly effective marketing, communication and brand strategies. My background is soup to nuts; from researching and identifying a market need to establishing brand positioning, creating new products, increasing brand awareness, executing consumer and promotional programs and managing public relations and advertising initiatives. I have a track record of creating products that sell in and sell through with a focus on building strong, credible brands that deliver a unique reason for being. My Master’s in Persuasion and Social Change has further developed my strength in clearly identifying and articulating the vision and formulating messages and appeals that deeply resonate with the target market. As a successful public speaker, presenter and storyteller, I deliver presentations that result in optimized selling efforts. By working closely with sales, senior management and operations, I have a proven record of achieving company goals and driving growth. Specialties: Domestic & international market penetration; brand building, extensions and revitalization; new product development; creative execution; consumer promotions & events; digital & traditional media; persuasive communications; corporate sustainability initiatives.