Ray White Email Address

Director, National Accounts

Federal Signal Corporation (NYSE: FSS) enhances the safety, security and well-being of communities and workplaces around the world.

Let’s talk! Feel free to reach out to me if I can help in any way. My areas of expertise and interest are anything related to marketing (demand generation, customer acquisition, technology stack, etc.), emotional health, stress reduction, leadership, performance improvement, organizational culture, and anything related to my books. I am always interested to learn more and share ideas on: maximizing revenue and sales success, improving marketing strategies, innovative digital and social media strategies, creating better demand generation systems, customer acquisition challenges, and modeling a performance culture. Anything related to emotional health for our teams, stress, performance, or leadership are also great topics. I have been able to help other leaders with: serving as a trusted strategist and collaborative business partner to executive management, marketing staff, customers, product and program personnel, public relations contacts, and coaching clients; inspiring others to identify untapped opportunities and develop innovative solutions by mentoring high-performing teams and multi-disciplinary groups; leveraging adaptive leadership methodologies to motivate individuals and build employees focused on achieving aggressive goals and objectives; consistently delivering successful outcomes during times of crisis and uncertainty within the most challenging environments. Please feel free to reach out to me directly via LinkedIn mail or send me an email at raywhite1@verizon.net = Experienced marketing leader driving sustainable double digit revenue growth and helping scale companies from $0 to as much as $320 million. Performance driven with focus on demand generation processes and alignment with sales goals. = Customer acquisition expert who built Sales and Marketing machine that created 67% revenue growth using 75+ quantifiable levers to drive success at all stages of the funnel. = Built emotional health app that serviced over 100,000 users =Experience includes B2C and B2B (enterprise and small business) growing revenue for start-ups to Fortune 50 = Co-Founded 2 companies, Led companies to 15 Best Places to Work Awards, Participated in 14 M&A transactions = Author of 4 books including 2 Amazon Best-Sellers. Created “Making Lives Better” program to improve performance & culture Key Competencies: Marketing Leadership Marketing Strategy P&L Responsibility Digital Strategy Brand Strategy B2B, B2C & SaaS Strategic Leadership Sales Leadership M&A Facilitation Strategic Direction & Operations Planning Research & Analytics