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I am seasoned marketing executive with over 18 years of experience in driving strategic acquisition marketing programs, revenue growth, brand awareness and a history of leading world class marketing teams across varied business verticals My experience includes all digital channels: display, SEM, SEO, social, content, email communications, marketing attribution and offline advertising channels. I live by the numbers, leveraging both the art and science of today's marketing tools to focus on providing long term value for my customers and revenue growth for the company. In my current role as VP, Customer Acquisition and Engagement I manage the marketing teams with the sole focus of continuing to build the premier college savings program for young families. At Carbonite, I managed the acquisition marketing team as the business transitioned from a B2C to a B2B company, focusing on our business continuity products. While at Prospectiv I successfully helped to launch Eversave.com Daily Deal website and continue to assist Fortune 1000 brands acquire new customers using our platform.
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