Chief Marketing Officer
We are a community marketplace for catering. We help people discover local caterers, and order with confidence. You'll find over 45,000 caterers on ezCater, with reviews and menus. We love to help, and provide advice. When you place an order, a real person will review that order and follow it all the way to delivery.
Senior marketer and strategist with broad expertise in assessing markets and business problems, developing strategies, and delivering execution results. Strong background in leveraging social media to develop and support customer, partner, and employee communities on social software platforms. Substantial experience in building buzz, launching new products, acquiring customers online, and growing revenues. Proven success in driving traffic to websites and building a profitable business model around it. Strong background in managing analytics and conversion optimization. Diverse experience in the tech industry (software and internet), focused on positioning products/services to consumers, small businesses and the enterprise market. Specialties: Digital/Web Strategy: using web tools and interactive approaches to meet business needs/objectives. Online marketing programs: web advertising, paid search (adwords), Search Engine Optimization (SEO), social media, email list development, content marketing, affiliate programs, and distribution channels. Corporate & product marketing: advertising, PR, analyst relations, product launches, website/collateral development, partner marketing, direct mail and lead generation. Marketing and sales automation: leveraging platforms like Eloqua, HubSpot and SalesForce.com. Social software rollout and adoption for platforms like Jive, Socialtext, and Confluence.
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