Senior Marketing Manager and Corporate and Commercial Practice and Practice Group Lead
Eversheds Sutherland provides legal advice and solutions to a global client base ranging from small and mid-sized businesses.
A strategic marketer with over 15 years experience in the financial services and legal sectors; covering retail investments, personal insurance, wealth management, banking and employment and pensions law. My experience covers marketing to mid market and Global Corporate businesses in the UK, Europe and United States. As well as product and location marketing, I have also focused on sector-based marketing, adapting strategies to target sector, and sub-sector, groups. My channel expertise includes; press and online advertising, direct mail, email, events, media and corporate partnerships, search, social marketing and business development. I have also conducted market research projects and organised seminars and other events with key strategic partners, as well as developing and launching new products and services. I have produced and implemented many strategic marketing plans and tactical communications plans and have been a key part of the business planning process. I typically take an analytical approach with a long term focus, but have the ability to adapt and take advantage of short term opportunities. I have been involved in numerous branding projects, including Lloyds Banking Groups rebrand from Lloyds TSB and installing a new brand architecture at Torquil Clark to enable their multi-disciplined business thrive within a financial services market that was undergoing significant regulatory change. I consider myself to be more than a traditional marketer, I have knowledge of a wide array of business areas and utilise this to be more effective asset for the business in areas such as business development and sales. Specialties: Branding/Brand Management Integrated Communication Campaigns Strategic Planning Copywriting Team management
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