Heidi Watson Email Address

Chief Creative Officer, Fashion Director

Evereve is a retail store which located in Edina, MN.

Passionate and dynamic retail professional with over eighteen years increasing responsibility in brick and mortar and e-commerce merchandising, management, trend forecasting and product development. Diverse merchant, management and development experience in big-box, department store and e-commerce, with an emphasis in specialized businesses, including women's ready-to-wear, designer couture, women's special sizes, accessories and footwear, couture bridal, athletic performance wear and men's. Proven success in business reinvention, driving consistent positive comp sales in challenging retail markets, negotiating profitable and sustainable exclusive vendor relationships, and creating effective grass roots marketing and PR campaigns. Skilled at budget and sales planning, P&L management and expense reduction and forecasting. Highly driven multiple direct report Manager (including regional responsibilities) with a strong commitment to recruiting, coaching, developing and promoting team members to achieve superior levels of service, efficiencies, and sales. Seasoned trend/brand manager with refined skills in macro and micro thematic development, item market shifts, color direction forecasting and assortment building.