Charli Penn Email Address

Executive Lifestyle Director

ESSENCE is Where Black Women Come First for news, entertainment and motivation. ESSENCE occupies a special place in the hearts of millions of Black women-its not just a magazine but her most trusted confidante, a brand that has revolutionized the magazine industry and has become a cultural institution in the African-American community. Founded in 1968, Essence Communications Inc. (ECI) launched ESSENCE, the ground-breaking magazine created exclusively for African-American women in 1970. For 41 years, the company has flourished and expanded beyond the pages of its flagship magazine to generate brand extensions such as the Essence Music Festival, Women Who Are Shaping the World Leadership Summit, Window on Our Women (WOW I, II & III) and Smart Beauty I, II & III consumer insights, the Essence Book Club, Essence.com, and ventures in digital media (mobile, television and VOD) via Essence Studios. The ECI corporate headquarters are in New York City, with offices in Chicago, Los Angeles and Detroit.

As an accomplished digital-first editorial content lead, communications strategist, journalist and on-air talent with 16+ proven years in media, I specialize in dynamic traffic-driving, performance-driven 360° content strategy and execution across multiple platforms, including digital, video, social media, print, and podcasts. I’m currently a senior content strategist and editorial content lead managing the print and digital lifestyle content strategy for ESSENCE Magazine, a national, 50-year-old legacy media brand deeply serving Black women. Skilled In: Editorial Content Strategy, Digital Content Strategy, Editorial Content Production, Branded Content Strategy, Editing/Writing, BIPOC Content Strategy SEO and Google Analytics, Video Content Production, Content Management Systems, Content Trend Analysis, Live Event Host, On-Air Talent/Podcasting Copywriting