Anna Keeve Email Address

Freelance Writer and Journalist and Consultant and Communications Advisor

ESET is an IT security industry pioneer and maker of the award-winning NOD32 proactive technology. Our security solutions protect over 100 million computer users businesses and consumers in more than 180 countries, enabling them to enjoy safer technology.

Background: Skilled communications professional (media relations & analyst relations) + freelance journalist and blogger with a focus on plant-based/vegan and future (non-animal) foods. 12+ years experience leading media relations and external comms strategy for high-tech companies (cybersecurity, networking/5G, and Web3/crypto). 8+ years as a freelance journalist (pitching stories based on trends, editing, turning assignments on tight deadlines, keyword research/use, AP style, SEO) and working on editorial teams. Founder of blog and social channel, Life's Alternate Route (www.lifesalternateroute.com) and Alternate Route Consulting. Industries: Technology, IT, software, blockchain, Web3, crypto, cybersecurity, plant-based, vegan business, CPG brands, CBD, health/wellness, vegtch, technology + future food convergence. Writing/editorial portfolio + consultant info/contact: www.lifesalternateroute.com ----- (Content creation, communications, PR, media relations, leadership, agency management, agency procurement, writing, journalism, content management, video production, Hubspot / CRM / CMS management, marketing operations, SEO, digital marketing, video production, video scripts, on-camera work, startup, blockchain, cryptocurrency, Web3, cybersecurity, IT, SaaS, software, content strategy, digital marketing, copywriting, journalism, branding, brand newsrooms, editorial. Coined the term VegTech™ and I hold the trademark on it.)