Consumer Marketing Director
Marketers need to keep in mind that if they don't get in with VR once it goes mainstream, someone else will.
An accomplished marketing leader, strategist and planner, I’m known for my expertise in audience identification, customer acquisition and retention, use of customer insights, and product development. In my most recent position, I was fortunate to be part of the executive team at Entrepreneur Media, as it evolved from magazine publisher to diversified media company with a well-trafficked website, apps, digital editions, and email newsletters. While there, I directed the full scope of digital and traditional marketing activities; a few accomplishments included: - Growing customer retention 70% through innovative marketing offers that encouraged long-term subscribership, making subscriber base particularly appealing to advertisers. - Pioneering new social media strategy, incorporating e-commerce into social media programs. - Improving email capture rate 300% for print subscribers, yielding over 170,000 additional customers for e-newsletters and promotional emails. Many of these results can be attributed to my ability to understand and define the audience and competitive landscape, and leveraging customer insights. I’m highly strategic and have extensive experience leading employees, contractors, and agencies/vendors to grow customer base, drive sales and brand awareness, and improve profitability. EXPERTISE - Product Strategy & Evolution - P&L Responsibility - Mobile & Social Media Marketing - Forecasting & Budgeting - Digital Marketing Strategy - Analytics & Improvement - E-Commerce - New Market Identification - Online, Print, & TV Advertising - Consumer & Brand Marketing Campaigns - Market Research & Customer Trends - Vendor/Agency Management