Vice President of Digital Media and Ops
Entravision Communications is a media firm for the Spanish-speaking Hispanic community, and owns TV, radio stations, and outdoor media.
I'm a big believer in communication and passionate about all things EQ. Being right at that spot in the middle of creativity and pragmatism, I enjoy leading and being part of digital teams that have a good-vibes-but-get-it-done spirit. After +20 years in the Digital Industry, I have moved through various positions, from user experience, design, and web development to digital media and advertising technology, including work with Ad Networks, SSPs, DPSs and all kinds of publishers. That led to the Digital Strategy field where I get to find strategic synergies that drive change. I'm currently playing an active role in project execution, negotiation of strategic partnerships, M&A projects and helping our digital business evolve to the next level through leadership and strategy. I led a Business Unit that generated $3M a year in revenue and participated in the overall strategy (M+A and synergies) that drove the digital department to bill $70M in 2018. Currently based in LA, loving the weather, being able to go out for a run with my dog and playing tennis.
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