Angie Balderas Email Address

Senior Vice President Integrated Marketing Solutions and Entravision Radio Hispanic Media and Digital Marketing Specialist

Entravision Communications is a media firm for the Spanish-speaking Hispanic community, and owns TV, radio stations, and outdoor media.

-As SVP (General Manager) for Entravision's Sacramento premier Hispanic radio stations KXSE 'Radio Jose 104.3FM' and KRCX 'Tricolor 99,3FM'; KNTY 'The Wolf 101.9FM' & KHHM 'Hot 103.5FM as well as the Local Pulpo Digital Platform. I have reorganized and streamline operations resulting in improved sales performance. -My expertise lies in my ability to create integrated, multi-platform marketing campaigns targeting the burgeoning Hispanic marketplace. -25 years of experience in broadcast media sales working at both the local and national level, interacting with agencies; forging long-term relationships with brands that are intractable.- Design, develop and implement strategies to elevate brand awareness, image and relevance. -My unique talent, as a Hispanic integrated marketing specialist, is my knowledge and understanding of the nuances of the Hispanic market. This enables me to introduce marketing best practices and champion new and evolving creative media venues to advance the company's position as a marketplace leader. -I’m sought out for my expertise in event marketing, and promotions, as a results-driven innovator in devising Hispanic marketing campaigns from grass roots to digital. -Created the first Spanish marketing campaign for Campbell Soup and V8, in the eighties, which was featured in Business Week. Other notable campaigns I developed, and executed, were for Airtouch Cellular, which is now Verizon, Miller Lite, Coors Light and Tecate—all with retail activation.-My goal is to consistently exceed both my clients’ expectations and my own; to deliver creative, actionable marketing plans that produce results.Specialties: Integrated, multi-platform marketing campaigns, event marketing and promotions, grass roots marketing, go-to person for Hispanic promotional campaigns, bi-cultural knowledge