Senior Director, New Media
Encompass Digital Media, Inc. is a broadcasting media company which specializes in channel playout, centralcasting, disaster recovery, satellite and more.
Proven business leader with track record of defining opportunities, launching new products, and driving revenue growth. Demonstrated ability to lead both internal and external teams to execute on business plans as well as create top level strategies with vision toward the future. Spent the last 10 years in the content space with focus in mobile/multiscreen streaming audio and video technology, music, and sports. Successfully worked with top sports leagues such as the NFL and NBA, wireless carriers (ATT, Sprint, and Verizon), and other brands to implement product offerings and manage partner expectations. Experience with companies ranging from Start Up to Fortune 100. Product Management Leadership - Proven ability to ideate and create innovative product offering - Creation of business plans and business strategy - Roadmaps, pricing, lifecycle management - Ability to launch and implement product offerings both internally, cross functionally and cross company via Agile methodology as a Product Owner for both B2B and D2C products - P&L responsibility Product Marketing - Develop customer facing messaging - Create go to market strategies, materials and execution of programs - Pipeline creation and sales enablement - Develop end to end market assessments and recommend strategic direction - Drive positioning, packaging, and pricing decisions Partner Management/Business Development - Proven ability to develop and cultivate relationships at large enterprise accounts - Consistently able to deliver product implementations with customers - Ability to negotiate deal terms in an effective manner Specialties; -Lead and manage initiatives focusing on innovation, user experience, mobile applications, video/content, digital advertising, and sports. - Passion for innovation, solving business needs and leading business strategies from concept through launch. - Excels at building cross-functional teams and relationships to drive products to market
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