Thomas Kazarian Email Address

Global Head of Search Experience and Content

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I'm an industry leader in SEO, Conversion Optimization, and Demand Generation as a Founder of multiple companies - Obituare.com [ Sold to Memoria Holdings], Lionseek Search Engine [Sold to Vertical Scope]. After graduating from UC Berkeley with a B.A. in Legal Studies, I assumed my path would lead me to become a lawyer. My personality lined up with what I thought made a good lawyer – being analytical, having good communication skills, and a knack for identifying weaknesses & problem-solving. I also rowed on the heavyweight crew team in high school and at UC Berkeley. Rowing is a brutal yet beautiful team sport. It requires absolute trust in your teammates and yourself to pull as hard as possible in perfect coordination, being furiously competitive, and the ability to persevere through the pain that’s both mental and physical. I mention those things here, 20 yrs later, because I hope it helps you understand who I am and if we're the right fit business-wise. Fast forward and you’ll see that I decided not to pursue a law career but to continue on a path that started before that when I was 12 years old. That’s when I found computers, programming, and online marketing - fueling my passion and my livelihood for the last 20 yrs. Through the years, I've worked as a contractor, CTO, and the in-house lead of enterprise departments. Most recently (2011 - May 2020), I was the Head of all SEO at eHealth (+ various domains ehealthmedicare.com|ehealthinsurance.com|planprescriber.com|medicare.com). The Organic share-of-voice & revenue associated with the SEO channel many times over which contributed to its dramatic stock price rise of $13 to $125. eHealth became the most dominant organic competitor to the government in the Medicare insurance and Individual & Family Health Insurance industries which can be confirmed with any share-of-voice tool. As I look for my next opportunity, I consider what else to include in this section. I think it's best to end with a list of my skills: - Works with a sense of urgency - Can be an individual contributor or builder of world-class teams - Works with Product & Engineering to ensure Marketing considerations are addressed - Data-driven and understands attributions/customer journey/forecasting - Ability to engage and influence executive management and level-set risks - Expertise in on-page and off-page SEO, SEM, CRO - A/B testing of content (various KPIs) & on-SERP (for CTR) - Organized from Vision -> Strategy -> Roadmapping initiatives -> Execution If you want to chat about opportunities, I would love to get in touch!