Senior Vice President of Insurance Marketing
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I'm a health and wellness marketing executive with a specialty in marketing to older adults. I've held marketing leadership roles in start-up, successful established, and distressed organizations, including top tier venture capital and private equity portfolio companies.Graduate degree in business (MBA), with post-graduate competitive strategy training at Northwestern University's Kellogg School of Management.I occasionally consult for private equity firms and private investors.CONTACT INFORMATION:Cell phone: 314-605-4129 [no sales calls, please]Email: andy4pr12345 (at) yahoo (dot) com [no sales pitches, please]AREAS OF EXPERTISE OR PROFICIENCY:Marketing strategy development and executionSEO/SEM/Online advertisingContent marketingSystem-wide brand management and branding campaignsAdvertising agency managementContract negotiationsMessaging and positioningCompetitive researchMarketing research and analysisDirect response marketing and media buyingMarketing process development and automationCrisis communicationCompetitive strategyPublic relations strategies Media relations strategy / media relations activitiesMarketing plan developmentCommunications plansMarketing team leadershipIngredient brandingI also have experience working with health system leaders and physician practices, everything related to tradeshows, the refinement of sales programs (incl. optimization of sales collateral), multi-media integrated marketing communications, channel marketing, audience segmentation and budget administration. I'm known as a results-oriented marketing leader who creates integrated marketing programs that differentiate products/services, drive awareness and result in increased market share. Tons of experience and success within regulated industries.
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