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Alison Steinlauf Anziska Email Address

abcdefgh@edmunds.com

Job Title

Vice President, Marketing and Membership

Company
Edmunds

Research new and used cars including car prices, view incentives and dealer inventory listings, compare vehicles, get car buying advice and reviews at Edmunds.com

Bio

I am an experienced B2C Brand, Performance and Product marketing leader with expertise marketing digital subscription or marketplace-focused businesses. Edmunds is a car shopping resource that helps millions of shoppers each month select, price and buy a car with confidence. 15+ years executive leadership, overseeing a full stack marketing organization including omni-channel performance marketing, acquisition, retention, brand strategy, PR, marketing & business analytics, creative, consumer research and b2b sales enablement. Sit on the Executive leadership team, report directly to the President of Edmunds.com, a $200M company acquired by CarMax in June, 2021. Promoted eight times 16-year tenure. Best known for: -Building Edmunds’ b2c marketing organization from scratch from 2 to 20. -Establishing Edmunds’ brand as the most trusted 3rd party automotive marketplace and #1 resource for guidance and insights for car shoppers. -Driving over 20M monthly visits to the website, 2x audience consideration growth quarter over quarter in 2022 and 5% aided awareness growth among target demographic segments in 2021. -Scaling effective brand and paid marketing campaigns with budgets growing from $2M to over $25M in 3-year period. -Growing Edmunds competitive share of news coverage by 46% since 2019 repeatedly achieving record breaking results with Edmunds mentioned in more online news stories more frequently than any other major car shopping site at 77/day on average (as of Jan ‘.23). -Founding employee resource group, Accelerating Women at Edmunds, advocating for opportunity and growth for women in tech.

Last University
Graduated from Columbia University in the City of New York
Location
Based in Santa Monica.

Other people working at Edmunds:

Jamie EpsteinChief People Officer
Amber StoverExecutive Director of Employment Experience
J. Sandoval*********@edmunds.com
Brad TawaExecutive Director, Strategic Sourcing
Greg StarrComposer and Pianist
Erwin BarcegaTop-flight Journalist and Communicator
John FitzgeraldExecutive Director, Human Resources, Compensation and Benefits
Allan OllisExperienced Financial Executive
Devin DawsonEngineering Manager
Sheryl WashingtonVice President
Stephen FelisanVice President, Software Engineering
Katti FieldsBoard Member Customer Experience Certificate Program
Seth BerkowitzChief Operating Officer
Nick GortonChief Innovation Officer

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