Michelle Riley Email Address

Brand Building and Innovation and Insights and Strategy and Analytics and Start Ups and Branding

Edgewell Personal Care Homepage

Over the course of my career, I’ve worked across multiple industries (Food, Beverage, Beauty, Personal Care and Technology) within CPG and durable goods, and I’ve been recognized for developing solid brand strategies and for successfully launching products. Beyond that, I’ve also understood the importance of being able to show the “why” behind the “what” by not only identifying growth drivers and the right marketing mix, but by identifying the ROI of the initiatives I’ve driven. I started my career in advertising, and grew to understand the power of impactful branding, which then grew into a desire to build brands. I got my innovation feet wet at Conair in product development. My work at Diageo, Pernod Ricard, and Nokia strengthened my ability to manage and develop strategies for globally driven brands and to utilize my analytical skills to develop methodologies to uncover ROI. Daymon Worldwide offered me an opportunity to be part of an entrepreneurial start up where I led the marketing launch efforts for several brands within food and beverage. I then became part of the Innovation team and my work has earned me several recognition awards for my leadership, process development, and the delivery of relevant turnkey innovation solutions to our retailer partners. Today, I'm excited to be part of our imports division, where I lead product development and marketing. Strengths include: • Brand Management • Strategic Development (Brand & Marketing) • P&L management • Analytics/ROI • Product Development/Innovation • Concept Development/Flavor Analysis • Brand Building & Entrepreneurship • Identifying & Commercializing Opportunities • Marketing Mix Planning • Consumer Insights • Marketing Activation • Process Development • Project Management