Carol Austin Email Address

Vice President, Marketing

Dunkin' Brands Group, Inc. is one of the world's leading franchisors of quick service restaurants

Transformational marketing leader/CMO. My expertise is driving large-scale, customer-driven transformation for great brands. I am recognized for strategic leadership, inspiring x-functional teams with vision, my uniquely broad range of marketing and customer insight skills, and for building strong marketing teams. I have deep knowledge of creative and integrated media from digital to traditional, stemming from extensive experience on both agency and corporate sides. I have successfully held line responsibility for driving sales growth in both agency and corporate environments, both franchised and company-owned.Areas of Expertise:• Customer Experience Strategy• Brand Strategy & Delivery• Digital Strategies• Acquisition Strategy• Loyalty & CRM• Integrated Marketing & Media Planning• Brand-Building Creative• Insight-Driven Product & Service Innovation• Next Generation Store Design• LeadingThrough Cross-Functional Collaboration• Building High-Caliber Marketing Teams• Building Agency/Partner Relationships That Produce Results