Some informations about Alicia Recupero:
Senior Vice President Marketing at Drillinginfo
Alicia is based in Austin, Texas.
Alicia attended Simmons College
Leveraging my marketing and communication background, I developed and executed dynamic marketing strategies for industry leaders such as NCR, Wells Fargo (Wachovia Bank), Street Global Advisors, SunTrust Bank, Intuit, HSBC and Zipcar to name a few. I have worked across multiple industries creating multi-channel campaigns for product launches, rebranding initiatives and relationship marketing programs. My most recent position was at Digital Insight, an NCR company, where I moved progressively in marketing leadership roles and managed communications for two changes in ownership. Prior to that, I led marketing for start up medical software and device developer Axis Three, Ltd., and managed client engagements for EMI Strategic Marketing.A selection of my accomplishments includes: - Improving customer satisfaction at NCR/Digital Insight by more than 50 points in 12 months as key contributor to the Customer Experience initiative, using communications as a strategic lever to drive customer satisfaction.- Leading change and managing challenging customer and employee experiences through communications related to two acquisitions of Digital Insight in less than one year and two customer data center/platform changes in 18 mo.- Planning and executing the integrated marketing campaign for NCR’s cloud-based ATM software, which was the greatest innovation to the ATM in decades.

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