Alicia Recupero Email Address

Senior Vice President Marketing

Establishments primarily engaged in performing geophysical, geological, and other exploration services for oil and gas on a contract or fee basis.

Leveraging my marketing and communication background, I developed and executed dynamic marketing strategies for industry leaders such as NCR, Wells Fargo (Wachovia Bank), Street Global Advisors, SunTrust Bank, Intuit, HSBC and Zipcar to name a few. I have worked across multiple industries creating multi-channel campaigns for product launches, rebranding initiatives and relationship marketing programs. My most recent position was at Digital Insight, an NCR company, where I moved progressively in marketing leadership roles and managed communications for two changes in ownership. Prior to that, I led marketing for start up medical software and device developer Axis Three, Ltd., and managed client engagements for EMI Strategic Marketing.A selection of my accomplishments includes: - Improving customer satisfaction at NCR/Digital Insight by more than 50 points in 12 months as key contributor to the Customer Experience initiative, using communications as a strategic lever to drive customer satisfaction.- Leading change and managing challenging customer and employee experiences through communications related to two acquisitions of Digital Insight in less than one year and two customer data center/platform changes in 18 mo.- Planning and executing the integrated marketing campaign for NCR’s cloud-based ATM software, which was the greatest innovation to the ATM in decades.