Vice President Marketing and Sales Development
DLT Solutions sells services to government organizations through multiple procurement vehicles for all of its products. DLT Field Engineering, focused on the data center, specializes in the following areas: Data & System Protection Storage & Server Management Integrated Security High Availability Application Performance Management Networking Services Project Management DLT Field Engineering employs industry-certified engineers with considerable experience in utilizing the industry's best practices, as well as a proprietary, searchable reference database. The effectiveness of those engineers in delivering services across industry platforms in heterogeneous environments has been proven in many referenceable agencies and organizations.
As the company's marketing and sales development leader, I link product team innovations to the customer-focused operations of the business to build brands and drive demand. SaaS | Software, Hardware & Networking Industries. I am an award-winning marketing executive: demand generation, product marketing, content marketing, digital marketing, corporate communications & branding. As a change agent, I have a proven track record of defining strategies, building teams & plans, aligning resources and fueling the internal energy to drive achievement of goals. I have led and managed 100% remote global teams for more than 10 years. SPECIALITIES > Lead and scale high performing teams to drive goal achievement: Brand equity, customer pipeline/growth, employee recruitment/retention. > Define brands, messaging architectures, product and solution value propositions (product marketing) personas and KPIs - with alignment to customer journey > Produce B2B, B2G, and B2C field & demand generation initiatives, from content development, including digital marketing strategy, through to analysis of metrics and tuning of campaigns. Design of impactful customer, partner, sales and employee events. > Identify and integrate emerging modern tools and capabilities (analytics, UGC, SEO, automation, account-based marketing (ABM) and influencer marketing - social media) for improved impact and GTM efficiency. > Develop marketing teams including creation of training programs, recognition initiatives and personalized development plans. Track record of winning awards for team and individual staff performance. > Optimize buyers journey by improving alignment of sales and marketing organizations, direct and indirect, including development of sales enablement strategies and tools > Broad market knowledge: commercial and public sector (federal); direct and channel; technology software, hardware, networking and services > Lead teams for Fortune 500 and private equity start-up companies
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