David E Reid Email Address

Senior Designer and Architect, Workplace Studio

DLR Group is an integrated design firm delivering architecture, engineering, interiors and planning for new construction.

The pursuit of an architecture that has meaning is of great inspiration to me. My professional and personal experiences have forged my passion for creative excellence in every area of my life. A few nuggets I have learned: - Surrounding myself with talented and smarter people, raises the level of all creative endeavors. - Discerning wisdom from incessant talk is a key to success. - The layer out from the center is generally where the disruption occurs that changes the world. - Establishing your "why" may be the most important thing you ever do. - When you think you have it right, edit one last time. - Your dreams are the fuel that sparks ideas that become a vision. There is no substitute for "doing the work", but the "willingness to prepare" is vital to the outcome. Specialties: Leading fully integrated design teams to success. Working to re-establish the craft of design and the execution of that vision through all phases of the creating process. Continuous improvement of team function and workflow. Telling and conveying a consistent story from pre-design through construction.