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Mark Hegedus Email Address

abcdefgh@deschutesbrewery.com

Job Title

Chief Commercial Officer

Company
Deschutes Brewery

Founded in 1988 as a brew pub in downtown Bend, Oregon, Deschutes Brewery is known for such brands as Black Butte Porter, its flagship brew and the nation s number one selling craft porter, Fresh Squeezed IPA, and the popular Mirror Pond Pale Ale. In addition to its original Bend pub, the brewery opened a second pub in Portland s Pearl District in 2008. The company s main brewing facility is located in Bend s Old Mill District and produces over 300,000 barrels of beer annually for distribution in 28 states, British Columbia & Alberta, Canada, Singapore, Thailand and Australia.

Bio

I am an award-winning, goal-achieving, and passionate marketing, sales, and general management executive with expertise in beverage and consumer product companies from large Fortune 500 (P&G, MillerCoors, Pepsi, Red Bull) to small craft breweries (Deschutes, Goose Island/Blue Point, Magic Hat). Proven Strength in creating and implementing 1YP/3YP marketing, sales & Capex plans that drive smart organic growth rates; plus executed the successful turn around of a business venture from a six-figure loss to profitability in less than 12 months, as well as exceeding management’s expectations while creating three new business ventures. A creative & passionate leader that empowers his teams to create first of a kind brand activation experiences that deliver measurable brand growth for months after the events. Goose Migration Weeks, Bourbon County Black Friday Events, Red Bull Red Moon, Final 4 STL House & Flight Club parties, Deschutes Basecamp weeks (to name a few...). I am deeply passionate on connecting brand storytelling through 1-on-1 unique consumer experiences. AREAS OF EXPERTISE: MARKETING: •Beverage brand new product development & market launch strategies •Brand Management •Built a marketing organization (12 to 32) to support aggressive M&A strategy •Developing/implementing 1YP/3YP marketing plans •Strategic & Tactical Planning & execution •Creative Direction & development •Digital & Social Media Vision development & Implementation •People Development & management •consumer research execution •project management •Creative Storytelling process to identify central brand conflict SALES: Team & People Development •National Account Management – multiple channels •Field Quality Program development & implementation •Sales Data Project development, implementation, training execution •Field Sales Web-based presentation Tool development & implementation •Brand & expansion market launch strategy and execution •sales organization training

Last University
Attended Northwestern University - Kellogg School of Management
Location
Lives in Philadelphia.

Other people working at Deschutes Brewery:

Tim PlummerDirector of Information Technology
Michael LalondeVice President of Finance and Operations
Dennis KamperNational Accounts Director
Mitch KennyNational Accounts Manager
Brett CounsellorBusiness Owner Bakery and Packaging Operator Deschutes Brewery
Erik FrankUnemployed
Tim AlexanderControls Engineer
Gina SchaulandBusiness Owner
Veronica VegaBrewmaster of New Product Development
Pat GerhartHuman Resources Consultant
Erin RankinCommunications and Community Involvement Coordinator
Jeff Billingsley**********@deschutesbrewery.com
Adam YoungInformation Technology Applications Analyst
Jason RandlesCraft Beer Advocate and Marketer
Joey PleichCo-Founder: Sales + Marketing Director
Andrew TyslerSales Director West
Molly Izo PMPProject Management Office Manager
Rebecca SelkreggSales Operations Manager
Stacey Payne**********@deschutesbrewery.com

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