Senior Marketing Manager
Deluxe partners with small businesses and financial institutions to accelerate growth. Learn more about Deluxe marketing services and checks here.
Results-driven B-to-B marketing professional with a proven history in lead generation, new business development, new product marketing and revenue-stream creation in small and large company settings. A successful track record of delivering results and getting the job done through cross-functional collaboration with sales, product development, finance and human resources, and an innovative, budget conscious and analytical approach. Strong focus on mentoring and team member development and sales channel interaction. • Excel in developing and executing integrated campaigns, lead generation programs and sales support based in metric and market analysis, as well as consumer and stakeholder insights. • A multi-million dollar track record in cross-functional collaboration, leveraging sales team input and market research to generate leads and bolster conversion rates. • Well-versed in creating new revenue streams, designing and launching new products, building sales in new target markets and segments, including penetrating international markets. • Proficient in hands-on design and development, taking planning from strategic concept through execution while guiding professional growth in team members. • Skilled in budget management and allocation, prioritizing marketing spend across strategic channels, market segmentation and metric-based analysis to achieve optimal ROI. • Comprehensive knowledge of SEO online marketing, Salesforce.com, A/B testing, automated multi-touch campaigns, direct mail, e-mail, print, call center and event marketing. Specialties: Integrated Direct Marketing, Project Management, Product Marketing, Marketing Automation, Salesforce.com, Segmentation and Analysis, Telemarketing Campaigns, Event Management, Market Research, Team Leadership, Focus Group and Webcast Moderator, Strategic Market Planning, Sales Interaction
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