Director of Digital Marketing
Danaher Corporation is a medical devices company that is involved in life sciences, diagnostics, water quality and product identification.
Peter Sanborn is the Director of Digital Marketing for the Danaher Corporation, a $20B Fortune 500 Company. In this role he leads a team focused on improving sales and marketing via digital channels. He has more than 15 years of experience managing digital teams in large enterprise environments. Prior to Danaher, Peter was the Director of Analytics at Microsoft where he managed analytics for the 10th most popular website in the world: Windows.com. Peter is also a former Board Member and Past President of the Digital Analytics Association. Areas of expertise include: - Recruiting and coaching Digital Marketing Professionals - Digital Marketing Strategic Planning - Marketing Technology & Systems - Global Team Leadership - Customer Acquisition & Retention Strategy & Tactics - Search Marketing (SEO, SEM, PPC) - Social Media Marketing (SMO, Social PPC) - Paid Media Marketing (Display, Retargeting, Affiliate Marketing) - CRM (Salesforce.com) - Marketing Automation (Marketo, Eloqua, Pardot) - Analytics and Big Data (Google Analytics and AdWords, DOMO, Adobe)
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