Natalie Crain Email Address

Vice President, Customer Experience and Business Marketing

CUNA Mutual Group delivers insurance and investment solutions to help credit unions thrive and consumers build financial security for themselves and their loved ones.

A strategic marketing professional with over 20 years of experience in leading marketing strategy, consumer insights, media planning (traditional and digital) and analytics in retail (outdoor industry and fashion apparel) and financial services (insurance) industries. Direct to Consumer, Regional Retail and eCommerce driven businesses. Blend of strategic mindset and specific technical media skills to develop holistic marketing strategies across multiple channels and medias and drive thru to execution. Team leader with proven capacity to build and develop highly focused driven and efficient teams. Strong cross divisional collaborator with ability to lead cross-functional teams to deliver on goals. Ability to identify new business opportunities and develop strategies that increase value to the business Multi-million dollar sales and budget management Specialties: Business Strategy, Marketing Strategy (Direct Response and Branding/Awareness), Consumer Insights, Budgeting, P/L Management, Mass Advertising, Marketing Program Strategies, Media Mix Optimization, Market Research, Direct Mail, Email, Online marketing, Digital marketing, Mobile marketing, Social Media marketing, Search Engine marketing, Search Engine Optimization, Online Banner/display advertising, Affiliate marketing and Analytics.