Dieter Liesabeths Email Address

Director of Power Sales EMEA

Cree is a market-leading innovator of lighting-class LEDs, LED lighting, and semiconductor products for power and radio-frequency (RF) applications.

Experience Manager with more than 30 years experience in the semiconductor, display and crystal components market. General Manager for all tasks in Sales, Marketing, Strategy, Logistics and New Business Development Build up of organization from scratch, to support multi billion $ business Experience as Member of the Board with P&L responsibility Entrepreneurial thinking and Start-Up environment experience Co-operative Management style & passionate target-oriented working Hands on person with wide technical application understanding and commercial focus to close business Lead teams by example with high integrity and striving for highest results Experience in leading directly and indirectly international Sales & Marketing teams, NTI & NPI Projects, Logistics, Customer Service and Marcom teams Driving of change management and business transformation Set up of new sales channels and define go to market strategies Experience in Distribution, Key Account Management, OEM, Tier 1 and partner business Well versed in contract negotiations on all hierarchy levels Public technical and marketing speeches on conferences Implementation of ERP and WEB systems Markets: Automotive, Industrial, Consumer, Mobile Phone, Medical, PLC, Health Care, Metering, Smart Cards, Photovoltaic, SMSP, UPS, Traction, Wind, Power, Renewable Energy, e-mobility, Battery Chargers Detail System, Application and Market understanding: On/Off Board Chargers, Drive Train Inverter, PV Inverter, SMPS…. Wide knowledge in new semiconductor Wide Band Gap Material (SiC, GaN) and products of SiC Mosfet, Diodes and Power Modules. Good knowledge in interconnect technology, materials and processes. Building up Eco System for Semiconductors to build system solutions by partnering with industry leaders