Helen Trim Email Address

Vice President Marketing, EMEA and APAC

Provides cloud-based financial applications for sourcing, procurement, expense management, and accounts payable that support business agility and reduce costs.

I’m an entrepreneurial marketing leader with experience leading both agency and client-side teams in European, APAC and US markets. I thrive in fast growing tech businesses where swapping your strategic hat with a sleeves-rolled up approach is an essential skill! I’m never happier than when collaboration between marketing, sales and product teams really works and the focus is truly on the customer. I’ve found that balancing trust in creative people and having a deep understanding of data has been the path to achieving many successful outcomes for the companies I’ve been proud to work with. - Go To Market Strategy - Account-Based Marketing (ABM) Design and Roll Out - Demand Gen, Campaign Strategy & Execution (Global, Field, Partner & Customer) - PR & Comms - Thought Leadership / Content Marketing Strategy - Marketing Technology Stack (Marketo, Salesforce, DemandBase etc.) - UX Design, Website Development & Optimization - Social Media, Influencer Strategy & Developer Communities - Digital, Paid Media and Search (SEO, PPC) Marketing - Data Analytics and Attribution Modelling - SDR / BDR Team Set Up & Growth - DE&I advocate and active member of Women and LGBTQIA employe resource networks