Some informations about Michelle Hoffman MBA:
Owner at Copart
Michelle is based in Dallas, Texas.
Marketing professional with 20 years of advertising, sales, public relations, and operations experience in the automotive, travel, entertainment, consumer goods and retail industries. I have been responsible for strategic planning and execution of sales and marketing plans, collateral development, design and launch of new web sites, revenue and lead generation, customer engagement/satisfaction, operations management, special event coordination, media relations, social media strategy, crisis communications efforts, and executive team leadership. I also have extensive experience leading digital marketing efforts including UI initiatives, website merchandising and online conversion from paid traditional/digital media. Brands I've worked on include: •Six Flags Theme Parks •Morrissey Hospitality and Sage Hospitality Companies •KeyLime Cove and CoCo Key Water Resorts •Sears Holdings: Sears.com, Kmart.com, mygofer.com •American Standard Heating and Air Conditioning •Whirlpool: Amana Appliances •Juno Lighting Group •Robert Bosch Tools •RightSize Health & Nutrition •Copart and Copart Direct •CrashedToys •CashForCars.com Specialties: •Brand development and management •New product launches •Social media and grass roots/viral marketing •Issues management, media/spokesperson training, on-camera experience •Media buying •Event marketing •Marketing BtoC and BtoB •Development and execution of integrated MarCom plans •Online retail solutions •Development of eCommerce strategies •Consumer Insights and Surveys •Revenue generation and budget management •Marketing and Operations integration •Account and client services

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