Caroline Hurst Email Address

Marketing Director

Insurtech solutions for a connected world. Concirrus provides a software platform to help insurers leverage data from the internet of things for new products

Accomplished, hands-on full-stack marketing leader, with more than 20 years of B2B/B2C experience leading marketing and cross-functional team collaboration in the FinTech, InsurTech, Telemetry, Road Safety, Technology, Telecoms and IT industries. Confident and passionate about leading growth within mission-driven organisations across EMEA, US & APAC, with deep knowledge and experience in driving quantifiable improvements in sales, company performance and profitability. I enjoy working with organisations that are looking to make a positive impact at a global level. I am currently Head of Marketing for Tumelo, an impact-focused fintech with a mission to empower shareholder democracy with technology that supports impactful stewardship. Areas of responsibility: Strategy development and execution; Team building and development; Leadership; Managing high-performing teams; Budgeting/ROI analysis; B2B/B2C; Project management; Buyer persona development and targeting; Thought leadership; Campaign planning, execution and optimisation; Digital marketing; Print marketing; ABM marketing; Product launch/testing; Association/Trade relations; Partner marketing; Data analysis; Market research; Demand generation; Resource management; Vendor management; PR/Brand management; Communications; Events management; Change management; Public speaking; KPI reporting and more... My previous roles have furnished me with a wealth of experience in all areas of the marketing mix, enabling me to establish a balanced marketing strategy for driving business growth in organisations focused on digital transformation, ESG initiatives and sustainable investing. An avid user of HubSpot to track and manage performance using Marketing Pro and CMS modules. In addition, I've had the privilege of inspiring graduates to embark on marketing careers, building, mentoring and supporting the development of some of the most talented individuals at various stages of their careers. Sharing my experiences and nurturing the career aspirations of others is something that continues to drive me as a marketing leader.