Marketing Manager, Strategic Accounts
CommScope (NASDAQ: COMM) helps companies around the world design, build and manage their wired and wireless networks. Our vast portfolio of network infrastructure includes some of the worldâs most robust and innovative wireless and fiber optic solutions. Our talented and experienced global team is driven to help customers increase bandwidth; maximize existing capacity; improve network performance and availability; increase energy efficiency; and simplify technology migration. You will find our solutions in the largest buildings, venues and outdoor spaces; in data centers and buildings of all shapes, sizes and complexity; at wireless cell sites; in telecom central offices and cable headends; in FTTx deployments; and in airports, trains, and tunnels. Vital networks around the world run on CommScope solutions. Specialties: CommScope helps companies design, build and manage wired and wireless networks, Vital networks around the world run on CommScope solutions
I am a Marketing Manager at CommScope with significant experience in the Telecommunications Market. Passion for learning has driven my career, enabling me to embrace changes in marketing approach, often as a pioneer. I see marketing as the way to get closer to customers through relevant and meaningful communication, creating the base for a long term relationship. By focusing on a few Strategic Accounts, I am able to observe industry trends, identify customers’ challenges and celebrate their achievements in order to create meaningful account-based programs. With technology constantly evolving, this involvement is key to keep our customers ahead of the curve and providing the very latest information. My specialties include: revenue marketing programmes, engagement marketing, demand generation, account-based marketing, marketing communications, product and channel marketing, marketing operations, agency and team management. What can I say about CommScope? It is an exciting company to be involved in, serving a large host of customers across wireless, enterprise and telecom markets. Our experts have helped write the standards for nearly every network technology evolution for more than a generation. If you would like to connect on social, you can find me on Twitter @barbaraghini or Barbara.ghini@commscope.com
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