Scott Housley Email Address

Vice President of Marketing and Business Development Asia Pacific

CochleareC/ _ is a Medical Devices store that provides implantable hearing solutions.

For the majority of my career I have worked in high paced technology driven industries that have been second to none in regards to change, market aggressiveness & fundamental paradigm shifts. My leadership style is underpinned by the philosophy that you should not wait for change, but be the owner of transformation in either execution or preparation. Experience: • Shaped global operations, founded businesses, executed growth programs for consumer electronics products & services worldwide; achieved leadership positions in multiple markets including Europe, Russia & Brazil. • Lead Marketing teams globally in both centralised and de-centralised marketing models. Utilised traditional, digital & experiential communication / media channels to bring together sales targeted and brand focussed marketing programs. • Lead strategy creation, buy-in, and implementation for global business units and specific functions. • Initiated and implemented industry first innovations within the television industry for a top global TV brand (Philips) delivering immediate market share and profitability gains. • Organisational transformation of global business units within “Own Branded” and “ODM/OEM” business environments. • Secured and maintained European market leadership sales positions for the Hospitality TV B2B sector, whilst driving international expansion into Brazil, Russia and specific Asian markets securing top 3 positions. • Proven leadership skills in turbulent times, leading >150 employees globally. Substantially improved employee engagement scores and staff retention numbers. Specialties: Business leadership, Marketing leadership and excellence - in strategy and execution, Organisational transformation, Product & services innovation & execution, Consumer insight lead ideation and creation, Strategic planning, Giving technology a human & commercial face.