Vice President, Global Marketing Data
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates.
With numerous years of experience across wide range of Marketing focus areas, have been a high performer, consistently delivering strong business results. Experience includes a depth of experience in: Advertising, Integrated Marketing Communications, Global Brand Management, Media Planning & Buying, Consumer Insights & Trends, Planning and Strategy Development, Sports Marketing, Entertainment Marketing, Community Marketing, Experiential Activation, adept people leadership and change management skills.Highlighted skills include:- Developing consumer communication strategies, garnering consumer and business trends and insights and translating them into comprehensive long-range business plans- Seeking out innovative business solutions for differentiated results- Influencing broad system of key constituents within complex structure and operating system- Fostering effective internal and external partner relationships to achieve mutual value based results- Leading and motivating diverse team of dedicated professionals, providing clear direction and management to agency partners resulting in solid creative outputs and business results
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