Terrence Thomas Email Address

Award-Winning Social Media Strategist ★ Keynote Speaker ★ I Develop Social Media Strategies

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Lauren Thomas develops and executes social media strategies for billion dollar brands. A digital marketing strategist with 12+ years of experience, Lauren’s corporate and client experience includes Fortune 500 companies: Intuit, AT&T, The Coca-Cola Company and Macy's. She currently leads social media for Intuit TurboTax. Lauren uses a strategic, innovative and highly collaborative approach to deliver breakthrough creative content and campaigns. She has a track record of tapping into pop culture trends and leveraging both established and emerging platforms to engage consumers in fresh ways. At Intuit TurboTax, Lauren played a key role in launching the brand’s first-ever sponsored hashtag challenge on TikTok, which generated over 3 billion views and outperformed platform benchmarks for impressions and engagements. She also worked with a cross-functional team to execute a campaign that earned the first place spot in Merkle's seventh annual Digital Bowl, which evaluates and ranks Super Bowl advertisers’ digital marketing efforts. In addition, this campaign earned both the Audience Honor and Silver Distinction in the 13th annual Shorty Awards, which recognize the best in social media and digital. During her time at AT&T, she managed social media for Cricket Wireless and spearheaded a 24-hour live stream that earned a Guinness World Record. She helped the brand to completely reimagine its approach to leveraging social media to amplify sponsorships with properties and celebrity talent including: WWE, Live Nation, BET Awards, Kelly Clarkson and Jalen Rose. She also contributed to campaigns that led to Cricket being recognized as the "Best Consumer Brand" in the 9th annual Shorty Awards. She has been recognized by The Social Shake-Up as a "Social Media Mover & Shaker," an award given to a select group of social media specialists who have demonstrated industry thought leadership in the use of social media for their brand or client. As a conference and association speaker, Lauren has spoken at industry events and conferences around the country. Whether she's taking the stage as a keynote speaker, workshop presenter, panel moderator or panelist, Lauren shares marketing tips and trends with a dash of pop culture and a side of straight talk. Lauren has been seen on stages at Microsoft, Amazon and Disney. She has presented for organizations and events including: the Association of National Advertisers (ANA), the Word of Mouth Marketing Association (WOMMA), the National Education Association (NEA) and the Social Media Strategies Summit.