Dan Hickle Email Address

Vice President Brand Marketing, CLIF Portfolio

Clif Bar &amp| Company is a leading maker of allnatural and organic energy and nutrition foods and drinks, including the CLIF BAR energy bar, LUNA and The Whole Nutrition Bar for Women. Focused on great food and sustainability, Clif Bar &amp| Company works diligently to reduce its footprint on the planet from the field to the final product. Clif Bar recently became one of the first major energy bars to be certified organic, using 70 percent organic ingredients, such as organic rolled oats, organic roasted soybeans and organic honey. The company is also the recipient of several awards, including being named Best Mom and Pop Business in 2004 by Reader s Digest magazine. The company was founded in 1992 in Berkley, Calif.

Seasoned, results driven brand marketer with critical experiences leading new products & innovation, base business, advertising & equity communications and customer marketing. A long history of introducing "first ever" thinking and marketing programs during 14 years at PepsiCo. Launched dozens of new products totaling over $1 Billion in sales, and nearly all are still in the marketplace today. Proud leader of World Class Marketing work and committed agency partner receiving Gold and Silver Effie advertising awards for excellence in advertising & marketing communications. Enjoys the creative and analytic process of developing strategic plans to transform brands and businesses. Critical experiences in leading long-term brand strategy, division marketing strategy, marketing communication strategy, innovation strategy, customer marketing strategy and employee development strategy. Employs a collaborative, inclusive leadership approach and seeks diverse perspectives. Created the first national GLTBA vision and steering committee for PepsiCo. Leads positive change for people as a dedicated talent manager and coach. Identified the need for and created a training course for over 100 marketers at PepsiCo. Serves as the Vice President of the Cabrini Green Tutoring Program where he tutored for over 10 years. Specialties: Marketing Communications, Advertising, Digital Advertising, Brand Strategy, Brand Positioning, Brand Architecture, Marketing Strategy, Innovation Strategy, Agency Partnership, Customer Marketing, Restaurant Industry, Franchise Organizations, Food and Beverage Industry, Innovation and New Product Development, People Manager.