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Brian Carl Email Address


Job Title

Vice President Marketing

Clarus Marketing Group

Our Mission at Clarus is to create great products that strengthen our client's business, build brand loyalty, and foster long-term, profitable relationships by enhancing the lives of the people who use them. Thanks to the rise of Internet commerce, today's marketplace is essentially limitless: With the click of a mouse, you can literally shop the world over. Unfortunately, laying your hands on what you've bought isn't always as quick, easy, or inexpensive as making the purchase is| too often, larger orders and longer transit distances mean higher shipping costs. In 2001, Vin Villano, our founder, saw the e-commerce revolution unfolding and thought, "Shouldn't someone ease the growing pain of shipping costs? So he founded Clarus Marketing Group and bought a URL, FreeShipping.com, and thus was born an idea whose time had come. Vin spent the next 10 years growing the product and the company. Norwest Venture Partners (NVP) took note of his success, saw the potential for even more, and, in January 2011, made an investment in the company to help fuel its continued growth. Shortly thereafter, Clarus Marketing Group moved to its current home office in Middletown, Connecticut. Vin Villano joined Clarus's Board of Directors, and Tom Caporaso was named the new CEO, taking the day-to-day reins of the company. Rather than simply build on what we already have, we've made a commitment to expand our subscription commerce, now and in the future. Among our recent innovations: We've introduced a new travel product, Travel Plus, which offers consumers savings on their travel plans, relief from those pesky, all-too-common travel-related expenses, and more We've launched MagSwap, which creates unprecedented flexibility for magazine subscribers by giving them the ability to switch their choices - at any time and for any reason - without paying any fees to do so We've created customized loyalty programs to help our clients build and retain a loyal audience base We're developing pre-paid shipping services tailored to individual e-commerce websites, which will allow our clients to provide free shipping to their customers while replicating the proven success of similar programs already in use at top e-commerce portals We know that good ideas can come from anywhere and anyone, which is why we've recruited specialists from outside industries to help us anticipate new opportunities. We've hired top-notch talent in the fields of IT, customer service, client services, creative, and marketing optimization to expand our subscription commerce capabilities, develop state-of-the-art technologies, and provide our clients and consumers the savings, services, and mobility they expect and deserve.


Hi! Welcome to my LinkedIn page.I focus on creating impact and solving problems. I love challenges and have a bias towards action. I'm the guy that plays board games that are 'too long' and 'don't make sense', because I like that they're challenging and make me think. I'm a data driven marketer, who strongly believes in testing and optimization. I've been lucky enough to manage a team of superstars and we've consistently run hundreds of winning tests each year. We don't buy into failing fast; we learn fast. I'm a T-shaped marketer with a wide range of marketing experience, but my specialties include:Conversion Rate Optimization (CRO), Digital Marketing Strategy, Search Engine Optimization (SEO), Search Engine Marketing (SEM), A/B Testing, Subscription Marketing, and Web Analytics.My technical skills include intermediate level HTML, CSS, and SQL.From a software perspective, I'm highly proficient in Excel (Pivot tables), Optimizely, Google Analytics, and Google Tag Manager.In my free time I do improv comedy. Makes you wonder why my summary isn't funnier huh?Let me know how I can help you create an impact. Feel free to contact me at BrianMCarl[at]gmail.com.

Last University
Went to State University of New York College at Oneonta
Lives in Hartford, Connecticut.

Other people working at Clarus Marketing Group:

Kristin WassellHuman Resources Generalist
Maayan Romanm*****@claruscommerce.com
Nicole PhelanDigital Marketing Director
Tom CaporasoChief Executive Officer
Chris CobbVice President
Mykal NavinAssistant Marketing Manager
Erin Reede*****@claruscommerce.com
Ross VinocurBusiness Analyst Chez Infotel
Rhiannon HerrmannSenior Vice President, Product and Operations
Derek SasakiExecutive Vice President, Information Technology Operatinos
Tony Murot*****@claruscommerce.com
Manuel PerezBilingual PPC Strategist
Adesh N Bhagirathya*****@claruscommerce.com
Thomas Bakert*****@claruscommerce.com

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