Global Vice President Ecommerce and Digital Marketing
Claire's Inc. is a retail store that provides fashion accessories.
Omni-channel business leader with more than 20 years experience in ecommerce and brick-and-mortar retail. Expertise in: • Driving ecommerce sales and profitability • Leading and motivating cross-functional teams • Developing long- and short-term strategies • Leveraging digital and traditional marketing budget to maximize ROI • Optimizing overall site conversion rate and performance • Targeting and personalizing online user experience • Personalizing online merchandising and online marketing campaigns • Defining product roadmaps, project scope and timelines • Building effective relationships and partnerships "Ecommerce is a complex business, but at its center is the customer. Blending a variety of analytics, extensive knowledge of online buying behavior, and a dash of instinct is the key to a successful ecommerce website.”