Product Marketing Director
Citizens Financial Group is a banking company that provides financial services like mortgage lending,auto lending,student lending and commercial banking services.
Proven integrated marketing professional and brand steward with more than 15 years experience across leading B2C and B2B brands on both the client and agency side. Deep background in relationship building and cross-functional management with internal partners and external agencies. Expertise in brand planning, advertising, digital marketing, agency management, product launches, public relations, and analytics. Skilled at developing meaningful brand-customer relationships. Ability to independently create and execute strategies that deliver measurable results through strong project management, focused leadership, and teamwork. Industry experience across multiple categories including student lending, non-profit, publishing, insurance, travel, food and beverage, and retail.
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