Passionate About Strategy, Analytics and Customer Experience Avid Cyclist, Photographer and Loves Anything in the Snow
Cisco is a computer networking company which offers networking, security, unified communication, cloud services etc.
Svein Olslund is currently Senior Director of Digital Analytics and Accountability, Cisco Digital Marketing. In this role his primary focus is on instrumenting Cisco’s marketing organization worldwide with business management capabilities that enables optimization of marketing campaigns. This includes the implementation of industry leading planning, reporting, optimization and forecasting capabilities. During his 15+ years at Cisco, Svein has held many positions in services marketing, services sales operations and marketing. He possesses a strong combination of operational, data analytics and strategic marketing skills. Prior to his current role, Svein managed planning and operations for several Cisco marketing teams where he was responsible for planning, analytics, metrics and budgets. He also has extensive experience with large process and automation projects in Cisco Services, most notably the development and launch of Cisco’s services contract renewal system focused on optimizing recurring revenue streams. In this role his team was the recipient of ITSMA’s Sales Effectiveness Award. He was also an Advisor to Encover, Inc, a pioneer in software automation platforms for enterprises to manage recurring revenue streams from service contracts. Svein balances his global marketing expertise and operations experience with several years of experience in sales and channel management. Before joining Cisco, Svein was the Asia Pacific Channel Account Manager for Industrial Automation Systems based in Monterey, CA. He worked extensively throughout Asia Pacific to develop and support an extensive distribution and reseller network. Svein has a BA of Business Administration from the Norwegian School of Management and an MBA in Global Business, Trade and Marketing from Monterey Institute of International Studies.
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