Joe Cumellow Email Address

Senior Vice President and Chief Marketing Officer

Network Solutions for Optical Transport and Switching, Carrier Ethernet, Data and Broadband Networks

Marketing executive with more than 20 years experience developing marketing strategy, vertical and product marketing initiatives, outbound marketing programs, and brand/communications frameworks for the purpose of increasing revenue and market share. Utilizes the marketing toolkit to meet the most difficult marketing and sales challenges in today's networking (telecommunications and enterprise IT) environment. Built marketing organizations from the ground up at start-ups that have gone public and been acquired. Has worked within larger corporations to successfully expand marketing's role as a growth engine and sales accelerator. Specialties: Go-to-market and marketing strategy, product marketing and positioning, segment/vertical marketing, branding, field marketing, demand creation, direct response, web/online marketing (including SEO/SEM), advertising, partner marketing, database cultivation/re-marketing, public relations, analyst relations, integrated programs and communications