President, CBS Marketing Group
CBS Interactive is an online media company that provides an online content network for information and entertainment.
George Schweitzer is a Senior Media and Marketing Advisor. He was CMO at CBS for three decades. George Schweitzer is best known for leading the transformation of CBS into America’s Most-Watched Network. In almost three decades at the helm of CBS Marketing, he led the promotional strategies for some of TV’s biggest entertainment, news and sports franchises including Survivor, CSI, The Big Bang Theory, The Good Wife, 60 Minutes, The Late Show with David Letterman and Stephen Colbert, the Grammys, the Superbowl, March Madness and the Olympics. He led CBS Marketing during the explosion of digital and social media, as well as massive shifts in audience behavior with the introduction of new platforms to consume content as well as new habits like streaming and binge-watching. Under his direction, CBS introduced numerous innovative concepts, including several award-winning fall premiere promotions and dozens of cross-platform creative campaigns. He is a highly creative and strategic media and technology leader, speaker and advisor. He has received wide industry recognition, including being named Entertainment Marketer of the Year by Entertainment Weekly, Marketer of the Year by Brandweek magazine and twice named to the Advertising Age Marketing 100. He holds a BS in Broadcasting and Film from Boston University. He is a Senior Fellow at the Annenberg Center for Communications Leadership and Policy at the University of Southern California where he is also on the Dean’s Board of Councilors. He is a member of the Board of Directors of the 92nd Street Y, (now 92NY) New York's preeminent cultural and community center.
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