Omar Rajani Email Address

Senior Manager, Small and Medium Business Marketing

Canada Post is Canadaas leading provider of electronic commerce and customer communication solutions.

As a veteran with both B2C and B2B markets, I have over 15 years of Brand, Marketing, Communications, Loyalty, Digital & Direct and Product Management experience. I have developed extensive marketing, analytic and communication skills providing for an excellent understanding of both business and operational issues. I possess comprehensive skills surrounding branding, advertising, direct and digital marketing & media planning, product development, vendor management, CRM and process management. Operating at both an executive and senior management levels, I am a motivating people manager, a passionate team player, as well as an assertive and organized strategic thinker who welcomes challenges of any kind, builds relationships of trust and enlist the participation of others. I am highly specialized in the development and execution of integrated marketing campaigns that are anchored in insights and address the marketplace through the customer journey. Core Competencies • Strategic business planning • Integrated marketing communication campaigns (includes mass advertising, digital, social media and PR) • Segmentation and database direct marketing • Stakeholder Management • Creative development and take to market/company roll-out • Agency management • Brand positioning • Media planning • Consumer Insights & Research