Lars Kristensen Email Address

Senior Director Eastern Europe, Middle East and Africa

About Camfil Camfil is the world leader in air filters and clean air solutions. Camfil is a global leader in the air filtration industry with more than half a century of experience in developing and manufacturing sustainable clean air solutions that pr...

Strong Senior Management professional skilled in Sales, Marketing, Business Development, Product Management and Strategic Planning. I have accumulated 20 years of APAC Regional management experience with a consistent track record of achieving business targets and providing leadership, when managing and developing sales teams, product portfolios and marketing efforts across the region and in a wide range of industries. Currently performing similar tasks in Eastern Europe, Middle East & Africa with focus on high growth markets. Key Areas of experience: - Strategic Planning: entry strategies for new markets/industries and new products/services. - Sales Management: management of sales companies and external distributor networks. - Business development: set-up of new sales companies and distribution channels. - Product management and development. - Marketing and brand building. - Sales training programs. - Change management / turn-arounds. - M&A activities. As a leader, I am fully responsible for the operational implementation and execution of all assignments within my area and is a proven performer capable of building, developing and leading.