Vice President, Digital Marketing Manager
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I currently lead the growth and profitability of ENGIE’s Think Energy brand. While ensuring the alignment of brand positioning and messaging, I develop and implement key strategic initiatives to acquire and retain retail electricity consumers. I serve as the primary brand point person and am responsible for digital marketing strategy, user experience, external communications, advertising, and promotions & sponsorships. I have been charged with utilizing digital channels and techniques to drive efficient revenue growth, unlock new revenue streams and create more-durable competitive advantages for the Think Energy.
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